Keith Latman

Richard Keith Latman

It is a tricky world we live in right now. Almost every home has at least one computer, and the majority of those computers are hooked up to high speed connections, so anything you'd ever want is available right at the tip of your fingers. When Keith Latman began working in the technological world, the way we live now seemed light years away. Computers were outrageously expensive, and only those who worked in the science industry, or those that were independently wealthy, could afford one. This didn't stop Keith from his interest, though, and from his dreams.
Dreaming Big
When Keith started in the IT industry, there was no way that regular home owners could afford to purchase a computer. He had a dream of making computers available for everyone at a very inexpensive price. He also believed that it would better the world if these computers came with internet connections that made families miles apart just a few clicks of the mouse away. Like most first-time business owners, Keith's initial foray into the business world, Microworkz, didn't do so well. Unseen disasters befell the company and soon Microworkz, and Keith, were in big trouble.

Keep Moving On
Undaunted, Keith decided to take the lessons he'd learned from Microworkz and move on. He knew that he had the talent, and the foresight, to make his mark on the technological world. Since Microworkz, Keith has made a name for himself. He began RetailTRAC, which was sold to Minow LLC, as well as MicroPOS, which was sold to Micros very shortly after its conception.

Keith decided to move his vast knowledge of technology into a field that he knew desperately needed help: the world of car dealerships. He created iMagicLab (formerly known as iCarMagic). iMagicLab is a brilliant way for dealerships to cultivate and maintain contact with their clients. Before beginning iMagicLab, Keith worked in the car dealership industry in order to help him understand what was needed. One of the internet departments he ran in the San Francisco Bay area sold over 1,200 cars in just one year. He has since trained thousands of car dealership employees and has published over 75 articles. He has also become a speaker for industry events and seminars around the nation.

At the heart of Keith Latman lies a family man, who is married to the love of his life, Alisa, and has three amazing children: Michael, Lindsey, and Clarissa. His home is also graced by a beautiful and large Samoyed dog named Jake.